Get ready to be absolutely spellbound...
Friday 30th August marks the day of our Magic Collection launch.
On this day at 3PM BST, we're bringing all the magic to your underwear drawer with our brand new collection of comfort first underwear.
Our Lace Magic Collection is our first sculpted foam bra that features absolutely no underwire - yet it gives you the support and lift that an underwired bra traditionally does.
It's a true innovation - girls, you're going to love it!
Imagine a bra so soft that you can't wait to put it on, so pretty that you smile every time you catch your reflection getting ready in the morning, and designed in so many pretty colours that you feel it whole heartedly necessary to have every single one.
This is officially that bra, and it's launching very soon.
Our Lace Magic is coming in 6 irresistible colours:
> Pink, Black, Red, Khaki, White and Sand <
A colour for every occasion and every mood, with the power to keep you totally spellbound from the moment you try it on.
How we achieved our new magical comforts that you'll never want to take off...
Every Lounge Set is designed and manufactured with comfort first, followed by that extra sexy flare... and this design is no different.
We spent much time selecting softer than soft fabrics, including our striking new floral lace to ensure you fall in love the minute you touch the Magic.
We also thickened up the straps and made sure they were beautiful to wear on the skin, with no digging or irritation throughout your day to day wear.
Then we printed all of the important product details and washing instructions right onto the fabric itself, to avoid any unnecessary labels, vamping up the comfort even more!
Every Magic Bra features our secret Lounge stamp on the inner side of the cup - intentionally embossed as a reminder every single time you put on your Magic Set, that your body deserves these comforts and that Lounge has always got you covered.
And like all of that wasn't enough, we found the perfect balance of comfy & sexy vibes with this set through it's non-wired, sculpted foam cup. Which really is - like the name - MAGIC.
This set will change your Lounge life, and may just take the top spot as your new Lounge favourite!!
Get yourself prepped and ready for magical moments every day...
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