#myloungelife / campaign

Celebrating Three Years Of #FeelYourBreast

Lounge Underwear Celebrating Three Years Of #FeelYourBreast

It’s been another legendary year Loungers, and it’s all thanks to you!

For the past three years, we’ve celebrated our #FeelYourBreast Campaign during Breast Cancer Awareness Month to encourage our Female Family around the world to check their breasts, chests and pecs in confidence. This year, we planned to go bigger and better and thanks to our incredible Lounge family worldwide, we’ve done just that.

We can’t put into words how grateful we are to everyone who got involved this year including our Loungers, our Legends, and of course, our charity partners, Trekstock and CoppaFeel!

This campaign would be nothing without you all!

Breast Cancer Awareness Month

Finally, it’s here, the moment you’ve all been waiting for…

*Cue drum roll*

We are incredibly proud to announce that during the month of October, we have raised a life-changing sum of...

#FeelYourBreast Donation Reveal

100% of the money raised will go directly to our charity partners, Trekstock and CoppaFeel! so that they can continue their life saving work.

It really does mean so much to us to see so many of our Lounge family get involved. Because of you, we can continue to help save lives and encourage early detection.

And remember, Loungers, you should still be checking your breasts, pecs or chest once a month, every month.

Just because Breast Cancer Awareness Month is over, it doesn’t mean you can’t #FeelYourBreast to feel your best.

If you’ve forgotten how to check your breasts, then do not fear! Our handy online self-checking tool, Breast Practice: The Experience tells you exactly how to check and key symptoms to look for.

It’s never been easier! You can even sign up to our monthly reminders so that you never forget to check. 

Lounge Underwear #FeelYourBreast Campaign


Our #FYB Event

As part of our #FeelYourBreast celebrations, we also invited six lucky Loungers, who won our exclusive competition over on our Instagram, to join us at our HQME for a very unique experience.

The competition winners also got the chance to meet our Lounge Legends, as well as our very own CBO, Melanie Marsden. Not to mention, they got to catch up with our design team to catch an exclusive sneak peek of our upcoming launches. 

It’s no secret how much our Female Family means to us, so we also surprised them with a gift box, including a Lounge lanyard, some delicious sweet treats and their very own Lounge mug. We even ran another competition where two of our special guests won a set from our newest drop! 


“I have to admit, I used to think Lounge was just another big underwear company but it’s so much more than that and I’m glad I got to see it! 

Lounge is an amazing company that really cares about its customers and giving back! You can see that the team at Lounge HQ are forever growing, but still have that family feel.”


“The day we had at Lounge HQ was so memorable and special! I feel extremely lucky to have been invited and everyone I met was so kind and welcoming! Seeing the HQ and all the people made me love the brand even more. You could sense they’re like a family and it seemed like such a lovely place to work! 

As someone who suffers with breast lumps, which I am so thankful are benign, the #FeelYourBreast Campaign helped make me feel less alone. I am very thankful to have been a part of the day and celebrate the lovely Legends and how much was raised for charity!” 


"After winning the competition, I was extremely excited to visit Lounge HQ. I was overwhelmed by the amount of enthusiastic and inspiring people who worked there. The HQ was beautiful!

After meeting the Founder, the charities and a few of the Legends I was amazed by all the love and effort that goes into everything, especially the #FeelYourBreast Campaign.

Since following this campaign from the beginning, I felt so grateful to meet the amazing people behind it and be a part of the big donation reveal at the end of the day. Thank you for such a once in a lifetime opportunity."

We even invited our charity partners down for the big donation total reveal! Let’s just say there were a few cheques or two, a bit of bubbly and even a few party poppers!

Breast Cancer Awareness Month

We loved seeing our Loungers, our Legends and our Female Family come together to celebrate our biggest and best #FeelYourBreast campaign yet! This has definitely been one to remember. 

Thank you, Loungers for all your love and support. It truly means the world and more to us.

And trust us, we promise that #FeelYourBreast 2022 will be even bigger and better!