#myloungelife / hq

Lounge 2021 Highlights With Our Co-Founders

Lounge Underwear Lounge 2021 Highlights With Our Co-Founders

As we approach the end of the year, we thought what better way to celebrate than by taking a look back at some of our greatest achievements during 2021 and trust us, Loungers, there’s a fair few.

What can we say? We’re the UK’s Fastest Growing Fashion Brand for a reason.

It’s been a whirlwind of a year to say the least, but despite the ups and downs, we’ve stood together in unity with our Lounge family throughout it all. From countless new luxury collections to raising our biggest amount yet for our #FeelYourBreast Campaign, we invite you to join us in celebrating what’s been a truly epic year! 

Oh, and because we love to treat you and show you just how much you mean to us, our very own CBO and CEO, Mel and Dan, have a very special message just for you. Because without you, Loungers, our journey truly wouldn’t be the same.


This year we launched not one, not two, but 34 brand new luxury collections. That’s 34 different ways to discover your Comfort Made Sexy!

From our beautiful Floral Mesh Collection to our seriously sexy Red Intimateswe’ve gone above and beyond to bring you feminine, fresh and modern styles to inspire and empower our Loungers all year round. 2022 will be the year of new styles, new innovations and of course, more Lounge.. 

New Lounge 2021 Collections

Here’s a few of our recent launches that we’re all over and now you can be too:


Yes, that’s right, Loungers, this year we finally became carbon neutral! 

We’ve always aimed to be transparent about our impact on our world, Mother Nature and the steps we’re taking to become a more sustainable brand. Being a leader in the sustainable industry was never a choice for us, it was simply black and white.

However, becoming carbon neutral isn’t the end of the road for us. We aim to become carbon
negative in the future and make everything sustainable. Because not only do we want to be the best that we can possibly be, we’re committed to doing everything we can to protect Mother Nature. Why? Because she’s a vital part of our Female Family.

Read more: Making Our HQ Sustainable


This year, our #FeelYourBreast Campaign was nothing short of legendary.

Boobs, pecs and chests, we shouted from the rooftops about the importance of checking them all! And with our very first online checking tool launching, Breast Practice: The Experience, this year was truly one to remember.

With the help of our Loungers, our Legends and our Female Family (that’s you) we managed to raise an incredible £133,414 for our charity partners, Trekstock and CoppaFeel! - our biggest amount yet!

This has taken our total since 2019 to a HUGE £262,267! That’s a quarter of a million pounds, Loungers - and we’ve got you to thank for it!

FYB Campaign 


Back in July, we moved into our brand new HQME and after spending the best part of 12 months working from home, it truly was the biggest HQMECOMING of all time! Because for us, our Lounge family is everything!

Talking of our Lounge family, this year we hit 100 Loungers (and counting!) As we continue on our journey to becoming the biggest underwear brand in the world, we just know that there’s more aspiring Loungers out there and guess what? We want you!

Think you’ve got what it takes to become a Lounger? Discover our current vacancies here

New Lounge HQ


“Oh, hey Loungers…

Your very own Lounge founders here popping up to say that, well, you're epic. Truly.

We know the end of the year is often a time to give thanks and reflect, but honestly, we both know very well that we couldn't do what we do without people like you

We have, and always will have, an instinctive obsession to lead Lounge down a path that remains authentic to where it began and to put it simply, that was just two people with a big dream, giving it a go.

Our overriding goal is for Lounge not only to offer premium products for women, but to be a brand that connects with its customers on a level where they feel their identity is seen, valued and understood, whilst empowering our community to join us and their global Female Family in conversations that matter

Lounge is not just product, it’s a promise to put women at the core of every decision. To listen intently, to change and adapt when our community shouts for change, and to push harder and stronger to achieve new goals in sustainability, diversity and bringing power to women worldwide.

It all started in the Lounge, but there’s no limits to where we’ll go next…

So much love and thanks to all of you!"

Dan, Mel, Pip and the whole Lounge team x 


We couldn’t have said it better ourselves…

And as always, we’re not ready to stop there. Sit tight, Loungers, because next year is only going to be bigger, better and even more monumental.

2022, we’re coming for you!