Our Most Innovative Bra Yet

March 2019

1 Min read

Lounge March 10, 2019

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Tomorrow is a groundbreaking moment for Lounge...

We've been working on something special, to bring all of our comfort lovers something they simply won't be able to resist.

It feels like we've been working on this new collection for such a long time now, in all the best ways.

Now, when we say the words - T-Shirt Bra - we imagine your heart maybe isn't running absolutely wild!?

We are aware that the concept of a T-Shirt Bra isn't necessarily an innovation. Maybe you're thinking 'this is nothing new', and in your mind it might even seem a little boring....

Well, let's just stop right there.

Let us reinvent your opinion on the classic T-Shirt Bra.

The way we've designed and built our pieces are, for us, a step away from the mundane and 'basic' associations that a T-Shirt Bra can often be partnered with... this launch is everything you need in your every day drawer.

It's your new essential.

Your breast friend. Your go-to.

Get ready to meet the Ultra Comfort and the So Soft.

We're bringing you innovation through design with our unique and breathable foam cups.

Created with thousands of fibres that connect together within our moulded foam, our T-Shirt Bra cups leave the perfect amount of room for fresh air to pass and circulate within the bras fabrication. Put simply, our bra cups are designed to ensure that your new Lounge T-Shirt bra will be holding you and supporting you all day long with nothing but comfort.

The cups are super soft and flexible, moulding to your beautiful, natural shape with ribbed cotton covering. Our hand drawn lines work together to create beautiful and flattering shapes for a range of cup sizes.

This truly is a bra designed to hug you in all the right places... which, when teamed up with our super simple and chic Lounge Thong, becomes the ultimate show stopper set that gives you the matching musts that are currently missing from your Lounge life.

Have you fallen in love yet!?

Well you've got until tomorrow to lust over this new beauty and get yourself ready to add a new must-have to your collection.

The question is, what shade? Black, Grey or White?

Launching tomorrow, Monday 11th March at 3 pm GMT.

#LoungeLaunch