The Palm | Miami Swim Week 2019
Jul 16, 2019 · 1 min read
An exclusive reveal of what the palm represented as a part of our runway look.
A short but sweet message from us… we wanted to give you the real meaning behind our beautiful palm, what it really meant to us and why it featured as a part of our runway.
Whilst you may look and see a palm leaf being flawlessly dragged down the runway, oozing messages of tropical vibes, mirroring our Bahamas campaign and making a statement… in actual fact, behind all of those beautiful portrayals is an even more subtle yet important one.
The word palm for us represents comfort.
A palm symbolises friendship, the grasp of a hand, something that touches many things and many lives, brings you comfort when you need it most and rubs your shoulder when you’re a little stressed or nervous.
A palm is reassuring, comforting and the first thing you grab when you need support and love.
All of the above is what we dream of and strive for Lounge to be for all of our Female Family.
And that is why the palm featured in our show.