World Environment Day | Lounge Underwear Sustainable Product Plans

World Environment Day|https://loungeunderwear.com/blogs/news/world-environment-day-lounge-underwear-sustainable-product-plans

June 2020

4 Min read


Lounge
Lounge June 05, 2020

 
So, you know by now that we’re a little into details...

Everything from engraving our tiny metal components, to embossing our straps with Lounge branding... And hand-selecting laces, chosen for their unrivalled comfort, their stretch around our body's curves, and their pretty and delicate features.

With everything we do, we make sure we’re doing it with love, care and uniqueness. We pride ourselves on thinking outside the box.

Right now, and for the past 6 months (and more), we’re working on making some changes on some of our details - with innovation being prioritised. 

Our products' intricacies are planned to maintain their stature of course, however the way they’re sourced, the way they are brought together and the way they will help to protect our Mother, our planet - is changing.

We have big plans in the next 6 months. 

Even bigger in the next 12.

And well, the sky's the limit in the next 2-5 years!

This World Environment Day, we’re here today to enlighten you on just some of our plans… (whilst more emerge and envelop almost daily!)
 

-    A new, Sustainable Underwear Collection in the making.

-    An evolution of our Triangle Collection this September.

-    Continued research into sustainable and recycled sourcing
across our current and 
future designs. 

 

So girls, let’s dig a little deeper:

A new, Sustainable Underwear Collection in the making.

Changing our fabric choices is key to our success in controlling our carbon footprint as a brand.

We’re not fast fashion, as we hope you more than know.

We take our time, we design beauty in our UK HQ, and we strive to bring our community nothing shy of Comfort Made Sexy in everything that we do.

So, in order for us to make these changes, it’s time that we need - but, we certainly aren’t shy of this change we have to make.

For some time now, we’ve been working on our new Sustainable Collection.

A collection built with the earth’s well-being at its core.

We’re looking, as always, at every minor and major detail. From its fabric composition, to every single component... its production line and manufacturing process; through to ensuring it’s a design that is a staple - a timeless piece that you need only buy once to Lounge in comfort forever more.

**We all need pieces in our underwear drawer that we can rely on. Pieces we know that we’ve spent our money on wisely, that become our breast friends for life because their quality and design is well thought out.

And well, you have that in us already across all of our pieces… but we want to go that little bit further to ensure that your underwear choices also consider the purity of our planet too.

Our goals were to launch our Sustainable Collection this September, after some incredibly hard work, time and patience into building it’s beauty. However, as always we come to you with honesty - and tell you that we need a little more time to perfect a few of those finer details. 

We want to ensure that our Sustainable Underwear is nothing but the best in the market, for you.

So eyes peeled ladies. Our Sustainable Collection is still being silently created in the background and will come to light over the coming months… possibly early 2021.

 

An evolution of our Triangle Collection this September.

And whilst we continue to work hard on the Sustainable Set you’ve been waiting for, we’re also researching, learning and evolving our approach to all of our existing styles, and of course future design plans too.

Of our existing collections, the first to seek an evolution is our classic Triangle and Minimal Triangle Collection, with September still seeing sustainable choices being brought into the forefront of our plans.

The style we all know and love for its comfort, its flattering shape and staple design, will - believe it or not - be even comfier than ever before!

This September, our Triangle Collection will see a total refresh… with our green-eye for detail seeing a new beautiful Olive shade joining the choice of colours too.

It’s new Bamboo fabrication is beautifully soft and lightweight, whilst the banner has been adapted too (with the same look and feel), but replaced with recycled yarns. The same approach has been taken to the binding and straps on both the bra and bottoms - with these new recycled yarns and bamboo fabrication setting our Triangle Set to fill your days with comfort in it’s new, eco-friendly form.

How exciting is that!?

So let’s set September as a month in the diary to see sustainable change for Lounge.

 

Continued research into sustainable and recycled sourcing across our current and future designs.

Beyond this, our heads are down and actively working on sourcing essentially every single collection and design that you see on our website, with new sustainable, earth-first choices. 

So whilst we can’t set dates just yet on sustainably-sourced Intimates, or recycled laces for Balcony… we’re basically here to confirm with you that we’re on it, we’re focused, and we’re planning to bring these updates and changes to you as quickly and efficiently as we can - keeping those finer details at the core of all that we do.

We would absolutely LOVE to hear your thoughts, your feedback and even your ideas on what more we can do in terms of product offering with our Mother Nature in mind.

Share anything you feel confident to in the comments. We’d absolutely love to read your input.

And if you want to hear more of our plans this World Environment Day, there are a couple of places you can take yourself from here…

> Our values and LoungEthos < 

> Our Packaging Plans < 

#LoungEthos