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OUR STORY

Women need comfort made sexy, & so Lounge was born.

Lounge underwear was created with one intention - to offer women a pair of underwear that brings everyday comfort without compromising the style and look of the design that we work so hard to create. Lounge is all about bringing the comfort back to underwear, but providing something that looks and feels sexy on. This is why we have tried and eliminated countless fabrics, stitches and designs - meticulously hand-picking only the best to make the final cut for our Lounge ladies.

Here at Lounge, the team understand the relationship between a woman and her underwear, and the struggle sometimes experienced to find a set of underwear that looks great and feels great on. 

Lounge is inspired by real women and real moments. 


Lounge underwear | Lounge Apparel | Lounge Intimates

Lounge Underwear

Lounge Underwear exists to create products that women want to pick from their underwear drawer every day. The underwear collection started out with the classic and simple Lounge Triangle set, the staple design with which to begin your Lounge love affair. The collection has since developed with pretty Lace and underwired Balcony sets, that combine to create a set for every mood and occasion. We want every woman that buys Lounge underwear to instantly feel the comfort it brings and #lovetolounge. We're all about loving your reflection, having confidence in yourself and your shape, and feeling great in what you wear. 

The face of our Lounge Underwear brand is the gorgeous Madi, a beautiful representation of what Lounge is all about. 


Lounge Apparel | Lounge underwear | Lounge Intimates

Lounge Apparel

Lounge Apparel is the second arm to the Lounge brand, offering the statement Lounge look and design in an everyday loungewear apparel. This collection is made up of simple, feminine outfits designed to spend your lounge time in, focusing on that much needed comfort and support that every girl deserves. The Lounge Apparel range has launched with our High & Low Waisted Leggings sets, and there is much much more to come... Join the Lounge family and love the comforts of #myloungelife.

The face of the Lounge Apparel brand is the gorgeous Steph, our dark-haired beauty who shows off the Apparel beautifully.


Lounge Intimates | Lounge underwear | Lounge Apparel

Lounge Intimates

Lounge Intimates is our latest addition to the Lounge brand. The Intimates range is all about offering an extra touch of sass to your Lounge collection, carrying your style effortlessly through from daytime to nighttime. With our daring and intricate lace details, each and every piece is designed to feel beautiful against your skin. We endeavour to offer you the comfort you love, but with an extra dose of irresistible intimacy! #Loungeinluxury all day long and find your girl crush.

The face of the Lounge Intimates brand is beautiful Belle - you don't get more elegant and classy than this lady. 

#Myloungelife